The Media Image Head of SEO and Social Darren Sheffield gives an overview on using paid social media to promote gambling content in this edition of CalvinAyre.com’s Social Media Tip of the Week.
USA
Facebook will not whitelist any client for gambling related content
Twitter will also not approve any client for gambling related content
UK
Facebook must first whitelist a client before you can advertise in the UK
“Ads and Pages may not promote online gambling, games of skill or lotteries without prior authorization from Facebook.”
https://www.facebook.com/help/247824495237141
Twitter do allow some content but must pre approve and our experience is they are more stringent than Facebook.
“In certain cases listed below, advertisers are only permitted if they have prior authorization from Twitter. Authorization starts with being in touch with a Twitter account team. Instructions for contacting Twitter are included in each case.”
https://support.twitter.com/articles/20170426-gambling-content
Other platforms to consider
These have varying policies that may change by country, also most of these platforms are limited to certain countries.
So please have a look, there’s a wealth of detailed information online on these platforms, advantages/disadvantages and best practices. We’ve tested all for various clients (and many more) and this is the shortlist we have had best results with.
- Stumbleupon
- ContentGain
- OneSpot
- Gravity
- Outbrain
- Vocus
- Taboola
- nRelate
- Content Blvd .
- ContentClick .
- Zemanta
- Mylikes
- PubExchange
