90 Digital CEO Nick Garner talks about Google’s massive mobile update, Mobilegeddon, in this edition of CalvinAyre.com’s SEO Tip of the Week.
Google’s massive mobile update- mobilegeddon – the essential guide to everything you need to know about this huge update.
Summary: Google’s mobilegeddon is a massive update affecting mobile search results on smartphones. They have begun to cull out non-mobile friendly search results.
To do this, Google have built a mobile diagnostic tool which determines whether a site is friendly for mobile are not.
Tip: test your website now. Google have a free mobile diagnostic testing tool which you can access here: https://www.google.co.uk/webmasters/tools/mobile-friendly/ the catch is that you can only analyse one URL at a time.
Tip: within Webmaster tools Google give you some detailed analysis of your website. They show you pages with errors and describe the problem. This way it’s easy to make sure your mobile housekeeping is up-to-date.
Reality check: Mobilegeddon is quite bad… Sites are being hammered, but not as many as you might think. Bright edge have done a big piece of research and found that overall around 5% of mobile search results have been removed.
This chart puts it in context:
Nick Garner is founder of 90 Digital, the well-known and respected iGaming search marketing agency.
Nick is obsessed with SEO and whatever it takes to rank sustainably on Google.
