BUSINESS

GAN ink first Vegas deal; Play4Fun launch in Washington; myVegas adds Borgata

TAGs: acep, American Casino Entertainment Properties, borgata, gan, myVegas, play4fun, playstudios, Scientific Games, simulated gaming, social gaming

gan-myvegas-play4fun-social-casino-dealsOnline gaming software firm GAN (formerly GameAccount Network) has inked a free-play online casino deal with Nevada brick-and-mortar casino operator American Casino & Entertainment Properties (ACEP).

GAN has agreed to provide its Simulated Gaming product to ACEP’s four Nevada properties, including the Stratosphere Casino on the Las Vegas Strip, with a launch expected before the year is through. ACEP is the fifth commercial US casino operator to adopt the product and marks the first Vegas deal for GAN.

GAN CEO Dermot Smurfit, who moved his family from Ireland to Vegas earlier this year, said breaking into America’s top casino market had long been a priority for his firm. ACEP director of gaming development Alec Driscoll praised the GAN team’s “ability to execute swiftly to bring us online, the power of their technical platform and the merits of their Simulated Gaming model.”

SWINOMISH LAUNCH BRANDED PLAY4FUN OFFERING
SG Interactive, the digital division of gaming device maker and technology provider Scientific Games, has found another brick-and-mortar partner for tis Play4Fun Network social gaming platform. On Monday, the Swinomish Casino & Lodge in Anacortes, Washington launched its branded Play4Fun offering, following the launch of the SG Universe’s Mobile Concierge, both of which are now integrated with the casino’s Loyalty Program.

Bob Hays, Sci-Games VP of commercial, interactive, said Play4Fun offered the Swinomish clientele “the opportunity to engage with their favorite content from Bally, Barcrest, Shuffle Master and Williams game development studios on desktop and mobile all within a Swinomish branded environment.” Swinomish co-GM Jay Ellenberger said his group was committed to “exploring new technologies” and providing guests with “new ways to enjoy the Swinomish brand online and on mobile.”

myVEGAS ADDS BORGATA TO myREWARDS PROGRAM
Playstudios, the developers behind MGM Resorts’ popular myVEGAS social casino app, has announced that Atlantic City’s market-leading Borgata Hotel Casino & Spa has joined the myREWARDS program. From this point forward, myVEGAS players can redeem reward points generated via the game for non-gaming amenities at the Borgata.

Playstudios biz-dev VP Jeff Netzer said the company knew myVEGAS “wouldn’t be complete until it included a little something from the second most popular gaming destination in the US.” Borgata senior VP Joe Lupo celebrated being the first East Coast property to sign on with myVEGAS, joining a host of other travel and leisure brands including Cirque du Soleil, Allegiant Air, Wolfgang Puck restaurants, Royal Caribbean International cruise lines and the Hippodrome Casino in the UK.

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