Asian-facing online gambling operator Dafabet has inked a shirt sponsorship with English Premier League side Burnley FC.
On Wednesday, Dafabet announced it had inked a two-year “record, multi-million pound deal” to get its name on Burnley’s home and away kit. In addition to the newly promoted Burnley, Dafabet also has a deal with EPL side Sunderland and last month added a long-term deal with Scotland’s Celtic FC.
Burnley had previously been sponsored by Asian-facing operator Fun88 but Burnley’s head of commercial affairs Anthony Fairdough said Dafabet’s “proven track record” with the EPL had helped the operator to beat out “many different companies of stature all over the world.”
Dafabet’s sponsorship guru John Cruces called Burnley “deserving winners” of last season’s Champitonship and he hoped the club would continue that momentum into the upcoming EPL campaign. The new home kit will be unveiled on June 24 and will go on sale on July 9.
MARATHONBET’S UNCERTAIN FOOTIE FUTURE
Meanwhile, the future of UK-licensed online operator Marathonbet’s ties to a prominent EPL side appears to be in doubt. Marathonbet has deals with Manchester United, Liverpool and Scottish side Hibernian, and on Tuesday, Betting Business Russia quoted company spokesman Eugene Platonov saying the company was “considering the possibility of extending these contracts next season.”
However, the very next day Betting Business Russia quoted a source saying the Liverpool betting partnership wasn’t likely to be extended due to the team demanding more money. The source claimed the team, having reached the Europa League final, was seeking an increase “by tens of percent more” and that the bookie wasn’t having it.
