UK-based sportsbook Marathonbet has become the regional betting partner of Liverpool FC, bringing more value to Liverpool fans through a combination of exclusive odds and special offers.
Under the three-year deal, Liverpool has agreed to feature Marathonbet’s throughout its 45,500 capacity Anfield Stadium, away and third jerseys and digital platforms.
“This stands as a milestone in the history of Marathonbet. Liverpool Football Club is one of the most famous sporting organizations in the world, and we’re extremely confident that this partnership will help Marathonbet become an increasingly recognized brand on a global level. We couldn’t be more excited to connect much further with the Liverpool fans, who are among the most passionate and engaged fans in the world of sport,” said Marathonbet Head of Sponsorship Shaun Simmonds.
“We are delighted to welcome Marathonbet to LFC’s betting family. I am sure that their odds and special offers will appeal to our fans and we look forward to the 2015/16 season with them on board,” added Liverpool FC Chief Commercial Officer Billy Hogan.
Liverpool deals with Aston Villa over £32.5m Christian Benteke transfer
Liverpool has also reached an agreement with Aston Villa over striker Christian Benteke’s switch to Anfield.
The Reds have triggered the £32.5m release clause in the Aston Villa striker’s contract on Friday but keen to negotiate the terms to structure the payment over time rather than pay the full amount up front.
Liverpool Chief Executive, who’s in Australia for the team’s pre-season tour, has been in negotiation with Aston Villa over payment terms, clearing the way for Benteke to have his medical with the Reds.
Liverpool doctor Andy Massey will fly home from their tour in Australia to oversee the medical, which is likely to take place in London Monday or Tuesday. As a result, Benteke will not be joining his new team-mates for the remainder of their tour, with the squad due to fly to Kuala Lumpur for a match against the Malaysia League XI on Friday after Monday’s game against Adelaide United.