BUSINESS

OPAP announces trio of new gaming technology deals

TAGs: BetGenius, greece, Novomatic, OPAP, Playtech

Greek lottery and betting operator OPAP has announced a trio of new technology supplier deals as the company looks to upgrade its core services.

On Wednesday, OPAP announced that it had selected sportsbook data and services outfit Betgenius as its new digital sportsbook platform provider and primary supplier of in-play data. The long term in-play data deal will ensure OPAP receives fully-automated prices for around 130k events per year.

OPAP announces trio of new gaming technology dealsOPAP will begin migrating its digital sportsbook to Betgenius’ platform later this year. OPAP’s platform is currently provided by Italian operator GTECH, but OPAP CEO Damian Cope vowed last August that the company would launch “a far superior offering” in 2017.

At the retail level, OPAP has come to terms on a software and services deal with gambling technology provider Playtech‘s BGT Sports division to power self-service betting terminals (SSBT) across OPAP’s agency network. OPAP betting shops will commence the SSBT rollout in H1 2017, while a Playtech-powered over-the-counter sports betting solution will follow in 2018.

Finally, OPAP has chosen the Novomatic Group’s Novomatic Lottery Solutions (NLS) as its new numerical lottery technology partner. The deal, which covers OPAP’s Kino, Tzoker, Lotto and Proto products, will see NLS replace all of OPAP’s existing retail shop lottery tills starting next year. NLS will also provide OPAP with a Player Account Management System that will make its initial appearance via OPAP’s digital channels.

OPAP also confirmed that its previously announced virtual sports betting deal with Inspired Entertainment will begin its rollout in H1 2017, initially focusing on Virtual Football, with other sports to follow next year.

Cope said the upgrades were part of the company’s 2020 Vision, which calls for OPAP to invest more than €100m over the next few years to modernize its offering. Cope said the new providers would enable the company to “improve existing products, introduce new ones and enhance our customers’ experience both online and across our network.”

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