Online gambling technology provider GAN has expanded its existing relationship with Paddy Power Betfair’s FanDuel brand to target online opportunities in two US states.
On Thursday, the UK- and Ireland-listed GAN announced that it had signed “a material long-term deal” with the FanDuel Group that will see GAN provide FanDuel with a platform for “rapid deployment of Internet casino and account services for Internet sports betting in Pennsylvania and West Virginia.”
GAN already supplies technology to the New Jersey-licensed operations of PPB’s Betfair brand, which came under the FanDuel Group umbrella following PPB’s acquisition of FanDuel’s US-facing operations last year. Last April, GAN and PPB extended their New Jersey deal for another “multi-year” period.
GAN’s new five-year FanDuel pact includes the latter company agreeing to license GAN’s US Patent, which involves linking companies’ land-based loyalty programs with online gambling accounts. Last year, GAN engaged an outside law firm to pursue US companies GAN believes are infringing on its intellectual property rights.
Pennsylvania has yet to launch any online gambling or sports betting sites, although both products are expected to arrive sometime this year. West Virginia saw the launch of its first digital sports betting products two weeks ago and FanDuel has vowed that its local betting partnership with the Greenbrier Resort will soon extend into the digital arena.
GAN CEO Dermot Smurfit hailed the contract extension as “a significant milestone in GAN’s US evolution,” leaving the company “very well placed to capitalize” on new US opportunities.
In other GAN news, the company announced a new long-term deal with Czech gaming operator Synot Group shortly before Christmas. The deal will see GAN distribute six Synot-designed casino games to the US market through GAN’s GameSTACK online platform. GAN expects all six titles to go live before the end of 2019.
