Online betting operator Dafabet has inked a new title sponsorship deal with the Welsh Premier League (WPL).
Terms of the deal weren’t disclosed but WPL league secretary Gwyn Derfel called it the biggest commercial pact in WPL history. Derfel claimed Dafabet’s “increasing portfolio of partnerships with major players in the sporting world show the company’s faith in our ever improving product.”
Dafabet, which replaces Corbett Sports as the WPL’s headline sponsor, inked a shirt deal with English Premier League side Sunderland AFC last week, which followed a similarly visible pact with Blackburn Rovers in May. Dafabet marketing chief John Cruces said his group’s ongoing sponsorship push “made sense for us to explore the opportunity to make an impact in Welsh football.”
TIPICO CAN’T GET ENOUGH DANISH
Meanwhile, German betting operator Tipico has beefed up its own sponsorship portfolio by inking an official betting partnership with the Danish Football Association (DFA). The two-year deal will see Tipico sponsor both the Danish men’s and women’s national teams as well as the country’s Under-21 squad.
Tipico Germany managing director Christian Gruber called the deal “a perfect partnership for us” and a complement to Tipico’s existing brand ambassador agreement with Danish goalkeeping icon Peter Schmeichel. To celebrate the new union, fans that attend the June 13 European Championship qualifier against Serbia in Copenhagen will each receive a DK50 free bet voucher from Tipico.
TITANBET SPONSOR CARIBBEAN PREMIER LEAGUE COVERAGE
Playtech’s Antigua-licensed online betting offshoot TitanBet has teamed up with BT Sport to sponsor coverage of the Caribbean Premier League T20. Titanbet’s first cricket sponsorship will see the company lend its name to all 33 live matches broadcast on BT Sport when the tourney gets underway on June 20. Titanbet head of UK sportsbook Russell Yershon said this summer would be “huge” for cricket fans “and the Greatest Party in Sport is a great way to kick it off.”
BETWAY AIMS TO FIX MATCH FIXERS
Finally, UK bookies Betway have signed a partnership with the Professional Players Federation (PPF), a UK group with a mandate to benefit the nation’s professional athletes. Betway will focus on boosting the PPF’s sports betting integrity educational initiatives, giving athletes the tools to recognize the dangers of match fixing. Betway CEO Richard Akitt said his group was “proud to support the PPF in their efforts to improve upon their already sterling record” in stamping out match fixing.
