German sportsbook Tipico is on the verge of securing a sponsorship deal with the county’s most dominant football club, Bayern Munich.
Tipico and Bayern Munich have reportedly agreed to a four-year deal that will run until at least the 2018-2019 season at a price of around €5.5 million ($6.1 million) per season.
According to German website Fussball24.de, the two sides have yet to confirm but are expected to sign the deal in the next few days.
Tipico will replace online gaming operator bwin.party as Bayern Munich’s premium gaming partner.
It’s a massive coup for Tipico as it continues to gain traction in the German betting market. Having ties to the country’s most dominant football club will not only increase its exposure in Germany, but quite possibly in Europe—one of the many benefits of doing business with Bayern Munich.
Over in the UK, Betway has expanded its sports sponsorship activity with a pair of World Snooker sponsorships— Snooker’s Shoot-Out and Seniors Championships.
Under the deal, Betway will serve as title sponsor of the organization and will be promoted at the Blackpool Tower. The timing of this agreement couldn’t have come at a more opportune time for Betway as the two events will run back-to-back in the UK next week.
Betway’s World Snooker events sponsorship is the first of its kind for the online gaming operator in the snooker world and latest in an aggressive run of sports sponsorships Betway has pursued in the past year, including tie-ups in horse racing, darts, and pool, among other sports.
The agreement came one month after Betway secured its £6 million-per-year football shirt sponsorship deal with West Ham United.