Winamax, Betsafe and Sportium boost football sponsorship presence

TAGs: Betsafe, Betsson, Bundesliga, fc koln, La Liga, Ladbrokes, sponsorship, Sportium, winamax

winamax-betsafe-sportium-football-sponsorshipsSomeone really should stage an intervention, because French online poker operator Winamax is clearly struggling with a football sponsorship addiction.

Winamax just announced a new football betting partnership with Ligue 1 footballers FC Nantes. The one-year deal will allow Winamax branding exposure inside the club’s Stade de la Beajoire home turf and will offer Nantes supporters various unique offers over the 2015-16 season, including chances to meet FC Nantes players during a live poker tournament at the stadium.

This marks the third Ligue 1 deal Winamax has announced in the past month, joining deals with OGC Nice and Olympique de Marseille. Both of those deals allowed Winamax’s logo to appear on the teams’ shorts, but apparently FC Nantes’ shorts proved a bulge too far.

Moving eastward, Stockholm-listed gaming operator Betsson has extended its betting partnership with German Bundesliga club FC Köln for another two years. The upgraded premium partnership is being done through Betsson’s online gaming brand Betsafe, which has had a relationship with the team since the 2013-14 season.

In addition to a branding presence inside Köln’s Rhein Energie Stadion and via the club’s social media channels, Betsafe will continue to sponsor the Betsafe Cup, an annual four-way preseason battle pitting Köln against the Netherlands’ SC Cambuur, Spain’s RCD Espanyol Barcelona and Turkey’s Kasimpasa.

In Spain, UK bookies Ladbrokes’ joint venture with local gaming operator Cirsa has extended its betting partnership with the country’s top football league. Sportium first hooked up with La Liga for the 2014-15 season and the second-tier partnership will now persist through the 2016-17 campaign. Financial terms weren’t disclosed but Sportium will continue to enjoy a presence on the league’s website as well as the right to incorporate team logos and player images in its marketing material.


views and opinions expressed are those of the author and do not necessarily reflect those of