Kenyan market anxiously awaits result of SportPesa's meeting with local gambling regulator; Betsafe Kenya launches betting site.
Nigeria's BetKing is the new title sponsor of the Kenyan Premier League, while operator sues KPL club Gor Mahia for reneging on sponsorship deal.
Betsson’s Betsafe brand becomes new sponsor of Kenyan Premier League teams Gor Mahia and AFC Leopards ahead of market launch.
Online gambling operator Betsson shuts its Betsafe brand's Danish-facing site due to planned hikes in local online tax rates.
RedKings is calling it quits after nearly 13 years of operation, announcing that it will be closing two of the company's products.
Battle of English sport giants as leading players from football and rugby go head-to-head in a series of challenges
Betsafe, has today released its latest advertising campaign with a host of leading global sporting stars.
Betsafe has announced the signing of Sam Twiston-Davies, adding the leading jockey to its growing roster of sporting talent.
Betsafe, has announced it has signed UFC star, Conor McGregor, as an EU Ambassador, just weeks ahead of the Mayweather V McGregor fight
Betsafe, has announced it will be a principal partner and the official betting partner of back-to-back European Champions Saracens from the 2017/18 season.