Mobile gambling has revolutionized gambling-on-the-go for both operators and players. Indeed, there’s money, lots of it, in mobile casino gaming and different firms are making sure they’re getting their own share.
A new report from Juniper Research has found that a surge in social gambling activity, along with the introduction of intrastate casino and lottery services in the US, will help push global annual wager via mobile handsets and tablets to $100 billion by 2017.
There are also a couple of factors that can help boost the profits and patronage. One is the development of social gambling platforms and websites like Jackpot City which already offers a mobile site complete with all its casino games. Second is the improvement in mobile technology, and third the legalization of the structure or process in the country. All these, fortunately, are currently being addressed.
The report highlighted the dramatic increase in mobile lottery games in certain international markets and an increase in sports betting and social gaming in the UK several already seeing around 20 percent of online wagers via mobile devices.
Online gambling has become so popular and why wouldn’t it? Instead of driving several miles to a casino, you could enjoy playing within the comfort of your own home any time you want. People with smartphones can access mobile sites and even download apps to enjoy a good game of poker, blackjack, roulette or slots. Companies such as Apple and Samsung have created powerful devices which can bring a whole new gambling experience right at the palm of your hands. It’s all about convenience. That’s the key right there.
As for mobile technology developments, the best step is to create more reliable e-wallets. So far, there’s Google Wallet but it isn’t open to mobile casino deposits and withdrawals. But who knows? That might change in the future.
A major trend to watch out for is Social Gaming. Facebook is now offering an app that allows users to play bingo for real-money rewards. Users can even chat and interact with other players.
“Social gaming companies such as Zynga are seeking to move from play-for-fun casino games into real money gambling, while pureplay mobile casinos including Probability have begun to integrate with the Facebook mobile platform. In this way, consumers will be able to use their social networks to register for casino games, substantially increasing both the reach and engagement of such services,” said Dr. Windsor Holden, author of the report from Juniper Research.