New Jersey’s regulated online gambling market set yet another monthly revenue record in November despite online poker plumbing new depths of disinterest.
Figures released Wednesday by the New Jersey Division of Gaming Enforcement (DGE) shows state-licensed online operators generating revenue of $26.94m in November, a 30.7% improvement over the same month last year and a modest gain over October 2018’s previous record high of $26.75m.
The gains came despite the online poker vertical sinking to yet another record low of $1.56m, 13.7% below November 2017’s result and ‘beating’ the previous record low of $1.6m set this September. For the year-to-date, online poker revenue is down 12.1% to just $19.6m.
Meanwhile, the online casino vertical shows no sign of letting up, rising 35% year-on-year to just under $25.4m in November. For the year-to-date, online casino revenue is up a healthy 23.5% to just over $250m.
The Golden Nugget, the market’s perennial online casino pacesetter, had another stellar month with revenue up 48.7% to $9.2m, although this failed to match October’s record $9.67m. The Borgata family of sites played runner up with $4.8m (+12.4%), of which $394k came via its poker operations.
Caesars Interactive New Jersey placed third with $3.9m, including $637k from poker. Resorts Digital, which includes PokerStars New Jersey, ranked fourth with just under $3.6m ($530k from poker) and the Tropicana’s casino-only sites rounded out the top-five with $3.4m.
The market’s two newest entrants had a mixed November. Hard Rock Atlantic City’s revenue hit $1.3m, up $300k from October, while Ocean Resort Casino’s $732k represented a more modest $137k improvement from the previous month.
EVOLUTION PLOTS UNIBET LIVE CASINO LAUNCH
Wednesday also saw live casino technology specialists Evolution Gaming announce that they had expanded their relationship with the Kindred Group’s flagship Unibet brand to offer a live online casino product for Unibet’s yet-to-launch New Jersey-licensed operations.
The deal, which will extend to Unibet’s future activities in other US states, will see Evolution supply Unibet’s US-facing operations from Evolution’s recently launched live dealer studio in New Jersey, which already serves a variety of state-licensed sites, including Kindred’s Hard Rock AC partner.