On Tuesday, Gamblit and Caesars announced the installation last Friday of two of Gamblit’s Model G real-money gaming tables at Harrah’s Resort Southern California near San Diego. The launch marks the first time a Golden State casino has offered such skill-based products to gamblers.
The first two products to arrive on Harrah’s gaming floor are Gamblit Poker and Cannonbeard’s Treasure, the same two games that began their 30-day field trial last month at Caesars’ Planet Hollywood property in Las Vegas. Caesars and Gamblit inked a deal last September that specifically cited the Harrah’s SoCal property as the place Gamblit would plant its skill-based flag.
Harrah’s general manager Darrell Pilant called Gamblit’s products “evolutionary steps in the right direction for the modern gaming industry” and expressed pride at helping to lead the skill-based charge. The plan is for additional Gamblit products to find their way onto Harrah’s gaming floor as soon as final regulatory approval is forthcoming.
The games have been situated close to the casino’s popular Spiked bar, all the better to attract millennial looky-loos. As a further draw, Gamblit’s Model G machine also includes a USB charging port.
Gamblit chief marketing officer Darion Lowenstein told the San Diego Union Tribune that the company’s hardware production “can’t keep up with the demand; we’re filling orders placed a year ago.” MGM Resorts is in line to become the next casino operator to bet on Gamblit helping to draw and retain younger gamblers who find traditional slots too passive and boring.
Gamblit is developing a number of new products it expects to debut on casino floors later this year, including variations of Catapult King and the award-winning Jetpack Joyride, which Gamblit has licensed from (respectively) Australian developers Wicked Witch Software and Halfbrick Studios.