CaesarsCasino re-launch on NYX platform; GAN spanked over NJ geolocation fail

nyx-gaming-caesars-casino-new-jerseyOnline gambling technology provider NYX Gaming Group has struck a deal that deepens its ties to Caesars Interactive Entertainment (CIE) in New Jersey’s regulated online gambling market.

Last September, the Toronto-listed NYX struck a game supply deal with CIE’s New Jersey-facing brand. On Monday, NYX announced that would be re-launching on NYX’s Open Platform System.

NYX says the new deal includes options to further strengthen the links between itself and CIE, both in New Jersey and other states that may eventually join New Jersey, Nevada and Delaware in authorizing online gambling within their borders.

Kevin Vonasek, NYX’s chief product officer Americas, called the deal “an immense opportunity” for his company and was testimony to the “exceptional working relationship we’ve enjoyed with CIE to date.”

In less positive New Jersey online gambling news, the state’s Division of Gaming Enforcement (DGE) has slapped a $25k fine on gaming technology outfit GAN for allowing its client Betfair Interactive US to accept wagers from six gamblers located outside the state’s borders.

According to the DGE order dated June 3, GAN “inadvertently activated software on its Android application” prior to the app’s final testing. The flub allowed six individuals located outside the state to wager “in total less than $350” via their Betfair online gambling accounts. GAN has since reconfigured the offending Android app to the DGE’s satisfaction.

The cockup is embarrassing for GAN given its interest in expanding its New Jersey presence. In February, GAN expanded its free-play online casino deal with Atlantic City’s Borgata Casino Hotel to include the option to offer real-money gambling technology.

The deal was widely viewed as the Borgata hedging its bets in case the DGE found fault with UK operator GVC Holdings, which had recently acquired the brands that power the Borgata’s online presence. But that concern vanished earlier this month when the DGE opined that GVC’s grey- and black-market operations wouldn’t negatively affect’s local deals.