Asian-facing online gambling operator Dafabet has added another Welsh football scalp to its sponsorship pole.
Late last week, Dafabet announced it had inked a pact to become the new Official Betting Partner of the Football Association of Wales. The three-year deal, which will run through August 2018, will also cover the 2016 European Championships in France and the Welsh team’s bid to qualify for the 2018 FIFA World Cup.
The deal expands on Dafabet’s announcement this summer of its sponsorship of the Welsh Premier League, which was the biggest commercial deal in WPL history. The summer also saw Dafabet ink shirt sponsorships with English Premier Leaguers Sunderland AFC and Football League Championship side Blackburn Rovers. More recently, Dafabet branched out into the world of eSports by sponsoring pro team Fnatic.
Dafabet’s sports marketing and sponsorship point man John Cruces said his firm was chuffed to be expanding its Welsh profile at a time when the national club was entering “what could be well the most successful period in their history.”
EUROLEAGUE BASKETBALL GETS NEW TURKISH SPONSOR
Over in Turkey, local sports betting and lottery operator Nesine has signed on as an official betting partner of Euroleague Basketball. The four-year deal will give Nesine national sponsorship rights of all Euroleague activities in Turkey, with additional branding opportunities available should any Turkish team make the competition’s Final Four event. Last week saw GVC Holdings’ Sportingbet brand strike a similar deal to sponsor Euroleague TV coverage in Greece.
Nesine chairman Halit Gülbakanoğlu celebrated the timing of the deal, which coincides with four Turkish teams competing in the league this season for the first time. Turkey has a strong attachment to the Euroleague, as Turkish Airlines has been the name sponsor of the organization for the past five years, an honor it will continue to enjoy until 2020.