On Friday, NetEnt announced it has inked a licensing deal to provide desktop and mobile game content to the two online casinos currently operating under Resorts’ New Jersey license: ResortsCasino.com and MoheganSunCasino.com.
The deal builds on NetEnt’s New Jersey presence, having previously made deals with Caesars Interactive Entertainment and the Bwin.party brands that operate under the Borgata Casino Hotel & Spa’s license. NetEnt has been issued a transactional waiver by the New Jersey Division of Gaming Enforcement to conduct its Borgata operations and NetEnt says it will apply for a similar waiver for Resorts while it awaits the DGE’s approval of its full license application.
NetEnt Americas managing director Björn Kranz said the deal “shows the trust and confidence that exist in our local operation and portfolio capabilities in New Jersey.” Resorts CEO Mark Giannantonio said NetEnt’s games “perform extremely well in other markets and we are confident they will do the same in New Jersey.”
Across the pond, NetEnt has officially launched its games on UK-licensed gaming operator Gala Coral Group, which has a strong presence in the UK and Italian markets. Since those are also two of NetEnt’s core markets, NetEnt’s chief of European market operations Enrico Bradamante called the Gala Coral tie-up an “important partnership” and both firms expect great things from the new relationship.
NetEnt has been on a licensing and launching binge this year, signing nine new licensing agreements in the second quarter of 2015 while launching its products with eight new customers. The increased exposure has had a marked effect on NetEnt’s profits, which were up nearly two-thirds year-on-year in Q2.