BUSINESS

NetEnt Signs First US deal with bwin.party and Borgata brands in New Jersey

TAGs: borgata, Borgata Casino, bwin.party, multichannel casino games, Net Entertainment, netent, New Jersey Online Gambling, Steve Nathan

NetEnt Signs First US deal with bwin and Borgata brands in New JerseyGambling software outfit NetEnt has signed the first US agreement for the provision of its multichannel casino games to New Jersey’s Borgata brands and bwin.party

As part of the deal, bwin.party will offer NetEnt games through the Borgata Casino, Borgata Poker, and PartyPoker brands.

NetEnt had applied for a temporary gaming license from the New Jersey Division of Gaming Enforcement (DGE) to provide its content in the state. DGE is reviewing the application and is expected to announce whether the online casino supplier will receive a full operating license.

“I am confident that we will be able to support Borgata and bwin.party in their ambitions to provide the very best experience to their players,” said NetEnt Americas Managing Director Björn Krantz.

Krantz also noted that the three parties are now subject to an approval from the DGE and will collaborate closely to secure a successful integration and preparation for a commercial launch.

bwin.party Group Director Jeffrey Haas said that the company’s top priority is to deliver the best products to their New Jersey customers and the integration of NetEnt content is yet another step towards meeting this objective.

In April, NetEnt expanded its interactive games title coverage on bwin.party casino products. After a successful integration process, a selection of NetEnt´s games is now live and available in bwin.party’s online casino network.

Steve Nathan, Vice President of Marketing for the Borgata, comments: “We are very impressed by NetEnt’s performance in Europe, and their ability to deliver the highest degree of portfolio innovation and creativity. We are excited to bring that experience to our customers, and look forward to the day we can go live with the first set of NetEnt multichannel games.”

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