BUSINESS

NetEnt launches online casino products on PokerStars and in Italian Market

TAGs: Amaya Gaming, Full Tilt, Italy, Microgame, Net Entertainment, netent, PokerStars, rational group

NetEnt launches online casino products on PokerStars and in Italian MarketGambling software developer NetEnt signed a deal with Amaya Gaming to launch a selection of its casino games on Full Tilt and PokerStars.

NetEnt started to deliver online casino games and services to Full Tilt following an agreement with Rational Group in April last year. As a step further in the partnership, NetEnt announced last week that a selection of its game portfolio is now live and available in PokerStars’ new casino offering.

NetEnt’s growth strategy includes expansion on regulated markets, making PokerStars a great partner with separate government licenses in the United Kingdom, Belgium, Bulgaria, Denmark, Estonia, France, Germany, Italy and Spain.

”We are proud to be partners with Rational Group, the largest online poker operator in the world,” said Enrico Bradamante, managing director of NetEnt Malta and chief of European marketing operations. “Following our launch with Full Tilt in February, we are now pleased to also go live with PokerStars. I am confident that our world-class games will contribute to a successful entry into the casino segment for Rational Group and that their players will enjoy the ultimate player experience that our games offer.”

NetEnt has also launched its Live Casino product in Italy through a partnership with MicroGame.

Under the agreement, NetEnt will deliver its range of Live Casino content, including roulette and blackjack, to the various gaming websites that run on the MicroGame platform.

Live Casino is a real-time entertainment product that was introduced by NetEnt in 2013, giving users a real-life casino experience and are broadcast live around the clock with real dealers via video link from NetEnt´s studio in Malta. In 2014 NetEnt entered 24 new Live Casino agreements and 28 customers were launched.

“MicroGame is an important partner for NetEnt and their strong position in the Italian gaming market makes them an excellent choice for the roll out of our world-class Live Casino product,” Bradamante said. “Italy continues to be a key market for NetEnt, I have high expectations for our live entertainment product and I’m very pleased that we are broadening our offering within the Italian market.”

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