Coral partner with Leeds United; CrownBet sponsor Country Racing Victoria

TAGs: Coral, country racing victoria, crown resorts, crownbet, gala coral group, Leeds United, sponsorship

crownbet-coral-leeds-country-racing-victoria-sponsorshipsUK bookies Coral have announced their second new football betting partnership in as many days.

Fresh off signing up with English Premier Leaguers Newcastle United FC, Coral has announced it has inked a new official betting and gaming partnership with Championship League club Leeds United. Neither the terms nor the duration of the pact were disclosed.

In addition to allowing punters the usual access to exclusive offers via online or betting kiosks at LUFC’s Elland Road ground, Coral will also get naming rights on the north east corner of the venue’s stand, which will henceforth be known as The Coral North East Stand, dashing hopes of a punter mindfuck by calling it the Coral South West Sitting. Coral will also enjoy the standard brand presence across the club’s digital and social media channels, as well as on real-world poster boards.

Coral’s latest signing follows a flurry of sponsorship activity, which includes not only the Newcastle pact but similar deals with EPL sides Fulham and Norwich City, adding to Coral’s existing deal with Everton. One can only hope this helps dispel the unfavorable impression most UK residents have of the Coral brand.

Coral brand director Matt Prevost said everyone at the firm was “immensely” looking forward to tracking the club’s progress in the coming season, while LUFC owner Massimo Cellino called the deal “another promising sign for the future” of his team.

On the other side of the world, casino operator Crown Resorts’ online betting joint venture CrownBet has signed on as the official wagering partner of Country Racing Victoria (CRV). Niether terms nor duration of the deal were disclosed, but CrownBet will serve as the major partner for this month’s CRV Awards, lending its name to the CrownBet Country Club of the Year and Crownbet Country House of the Year categories.

CrownBet CEO Matthew Tripp said he was looking forward to the awards night and promised CRV fans exclusive offers on both racing and sports wagers. CRV marketing manager Darren Galley said CrownBet had “already shown their willingness to support country racing” and urged its customers to “make full use of [CrownBet’s] offers and expertise” when betting on racing.


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