Toronto-listed online gambling firm NYX Gaming Group has struck a pair of deals to further bolster its gaming options.
The first deal is a five-year B2B pact that will see NYX supply online poker and casino games to the SKS365 Group’s Planetwin365 brand’s Italian-facing operations. The partnership will commence with the launch of a Planetwin365-branded site on NYX Poker in Q4 2015. NYX entered the Italian market in May via its acquisition of Italian development studio Game360.
In a related move, NYX has also acquired eGaming Consulting (EGC), a Belgrade-based firm that previously supplied Planetwin365 with gaming operations. The deal is worth €7.5m, with half up front and the rest payable within six months as certain performance benchmarks are reached. NYX will finance the all-cash deal with cash on hand.
EGC’s 14 staffers will be integrated with NYX’s Ongame poker operation, which NYX acquired from Amaya Gaming last November, and will lead to an overall reduction in costs. NYX CEO Matt Davey said the deal and acquisition were “important steps to meeting our commitment to shareholders to restructure Ongame and achieve cash flow breakeven for that division by the end of 2015 or early Q1 2016.”
SKS365 Group CEO Thomas Smallwood said NYX would be an important partner for his firm and would assist SKS365’s “commitment to nationally regulated environments.”
NYX also announced it had launched the Novomatic Group‘s Extreme Live Gaming live dealer casino platform on the NYX Open Gaming System. Nine operators – including Mybet, Doxx and Intercasino – have already launched Extreme’s blackjack, roulette and baccarat product, which is beamed worldwide to desktop, mobile or TV devices via its London studio. Extreme Live Gaming sales and biz-dev director Marcus Honney said the support his firm had received from NYX was “second to none.”