Game360 designs, develops, markets and distributes online gaming content with a focus on native and HTML5 mobile formats and sports betting software solutions to over a dozen leading operators in Italy.
Through the Game360 acquisition, NYX will leverage its ability to deliver its portfolio of existing certified casino content to these customers and also distribute the games developed by Game360 to its international client base.
In addition to expanding its global reach to Italy, NYX will also acquire a local presence in Rome, strengthening its core operations and leadership position in the content development space.
“This acquisition will provide NYX a solid operational and development base in Italy, with the additional benefit of being able to seamlessly deliver our large portfolio of games already certified for the Italian market via NYX OGS,” said Matt Davey, Chief Executive Officer of NYX Gaming Group. “By leveraging the existing relationships developed by Game360 in the Italian market, we will increase our revenue opportunities while expanding our global profile as a leader in content development. As an added benefit to our existing network of international clients, NYX will be able to leverage the games portfolio already developed by Game360.”
“We are very excited about this opportunity to be an important part of NYX Gaming Group,” said Andrea Guzzon, Chief Executive Officer of Game360 Limited. “This transaction immediately increases Game360’s portfolio of content deliverable to our existing client base, which allows us to leverage our top performing games titles in the international market.”
Through its strategic partnerships, NYX continues to grow its geographic presence in regulated markets while expanding its reach to a growing customer base.