BUSINESS

Playtech Bolsters Its Workforce in Omni-channel push

TAGs: Coral, coral connect, Mor Weizer, omnichannel, Playtech

Playtech Bolsters Its Workforce in Omni-channel pushOnline gambling software supplier Playtech plans to hire additional 300 employees over the next eight months, as it prepares to launch several large-scale omni-channel projects in the UK and emerging markets.

The supplier has seen its global headcount grow by more than 600, a 20% increase, from January 2014 to March 2015, as a result of the company’s success and investment in Playtech ONE, the company’s omni-channel technology offering.

Currently, Playtech has a total of 4,000 workforce.

The company plans to concentrate its resources on what it describes as “several significant, soon-to-be-announced, global government and non-government omni-channel contracts.”

The majority of resources will be dedicated to Playtech’s sports betting solutions, with the vertical seen as key to the Playtech ONE roadmap and its fastest-growing product. Playtech Sports has been restructured with all sports betting products, services and technology merged into a single division in order to give clients full customer visibility across all channels and devices.

Ladbrokes has made use the Playtech Sports solution. Last year, Coral launched Coral Connect, one of Playtech’s first omni-channel products, in more than 1,800 betting shops and has signed more than 200,000 new omni-channel customers in 12 months.

Playtech CEO Mor Weizer said that his firm’s revolutionary technology enables a seamless, single-wallet and one-account experience with content available across all channels, online and mobile, and across all devices.

“The success of Connect has been a game-changer for the industry and for us as a business. It is a technology offering we adopted long before any of our competitors and is the future of betting and gaming. Therefore, with a number of significant agreements close to completion, we are currently undergoing a large-scale investment plan in order to deliver the maximum success for these projects.

“With expertise across all products, verticals, channels, software and hardware and our proven track record, Playtech is the only global gaming company with the ability to successfully deliver large-scale, regulated government and non-government projects in tandem with large-scale technology deployments,” Weizer added.

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