BUSINESS

GTECH rebrands as IGT

TAGs: GTech, IGT, international game technology, Italy

Italian lottery and gaming technology firm GTECH has announced that upon completion of its acquisition of International Game Technology (IGT), the combined entities will be rebranded as IGT.

GTECH rebrands as IGTThe company also announced that Georgia Worldwide PLC., GTECH’s holding company, will change its name to International Game Technology PLC. The executive team that will lead the combined organization will leverage the strengths of two industry leaders to become the largest gaming and lottery company.

“The combination of GTECH and IGT brings together two highly complementary legacy businesses to form the true blue chip company in global gaming. The new name and branding reflect this positioning. In addition, our two companies have similar core values; in fact, our respective names are derived from the same origin. The comprehensive footprint of our new group fully validates the global claim inscribed in the IGT name,” said GTECH Chief Executive Officer Marco Sala.

“Our new logo, marrying the IGT name and the iconic GTECH globe, draws upon the substantial brand equity of our two companies.  It symbolizes our unique capacity to transform the industry with cutting-edge technology and innovative content; to deliver exciting game experiences through every channel, including gaming, lottery, interactive, mobile, and social; and to be the partner of choice in the global gaming industry,” Sala added.

The new company will be restructured into four customer-facing business unit in three regions—North America, International and Italy.

The North America region, consisting of two business units, will be separately responsible for driving the growth of the entire product portfolio for World Lottery Association customers (North America Lottery) and for commercial customers (North America Gaming).

The Italy business unit will operate as it does today while the International business unit will be responsible for the strategic development and management of all business conducted outside of North America and Italy, across the company’s entire product portfolio.

Upon finalizing the transaction, the company will be listed on the New York Stock Exchange under the symbol IGT and will establish a corporate headquarters in the United Kingdom with operating headquarters in Rome, Italy, Las Vegas, Nevada, and Rhode Island.

Comments

views and opinions expressed are those of the author and do not necessarily reflect those of CalvinAyre.com