BUSINESS

Intralot hearts Italy; Scientific Games acquires Parspro; ALC backs GeoSweep

TAGs: Atlantic Lottery Corporation, GeoSweep, Intralot, Italy, Parspro, Scientific Games

intralot-italy-scientific-games-atlantic-lotteryGreek lottery and betting operator Intralot has boosted its Intralot Interactive presence in Italy with the addition of Intralot Mobile, a sports betting app available now via the country’s Apple Store. For punters who can’t be arsed to lift their arses from the sofa, Intralot has launched HomeSmartPlay, a betting app accessible via Samsung Smart TV devices. Finally, the Intralot.it site now features live casino versions of baccarat, blackjack and roulette. Last week, Intralot announced a deal to supply the technology for Swedish operator Betsson’s Italian-facing StarCasino.it.

US lottery and gaming tech provider Scientific Games – which just announced a joint venture with Intralot in Germany – has acquired online and mobile sports betting systems provider Parspro. The acquired assets include a scalable traditional wagering and live sports betting system, plus a full-service internet platform integrating third-party casino and poker content. Sci-Games Lottery Systems president Bill Huntley said the deal, which includes Parspro’s development team, would aid his company’s efforts in currently regulated markets as well as in new jurisdictions as they open up. That said, the deal is not expected to have a material impact on Sci-Games’ fiscal 2012 results.

The Canadian province of Prince Edward Island has taken a $4m stake in London-based online gaming firm Roboreus Ltd. Roboreus is the company behind GeoSweep, the online lottery in which players pick spots on a map rather than lucky numbers. The Atlantic Lottery, which provides lottery services to PEI and the three other Maritime provinces – New Brunswick, Nova Scotia and Newfoundland & Labrador – has been offering GeoSweep via its online site ALC.com since June. New Brunswick also bought a $4m piece of Roboreus, while the other two provinces declined to take a stake. PEI’s investment has raised eyebrows among some locals, as GeoSweep has been a marked failure in the UK; CBC News reported that the game’s total UK income in March was only £100/day, despite GeoSweep having cut the cost of playing by 90%. ALC spokesperson Lindsay Shannon claimed the company was “pleased with the results so far” from GeoSweep’s Canadian launch.

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