Betsson and Probability both sign very different deals to enter Italy

TAGs: AAMS, Betsson, Intralot, Italy, playyoo, probability

italy flagBetsson has chosen Intralot to facilitate its entry into the Italian online casino market. The site, hosted at, means that Intralot is Betsson’s B2B partner in the Mediterranean country and it gives Betsson access to Intralot’s Interactive Gaming Platform. Betsson’s General Director for Italy, Fabio Angeli Bufalini, commented: “The choice to cooperate with INTRALOT as a B2B technological partner allowed us to launch our vertical Casino website in a very short time, through a tailor made product for the Italian market. We’re satisfied with the work carried out and we’re confident that we will continue to collaborate in order to achieve new positive results in the years to come.”

Probability is also entering the Italian market after making the acquisition of Playyoo. By taking over the privately-held company they can enter the B2B mobile gambling and sports betting market in Italy without having to apply for a licence, thus saving a considerable amount of time. The company will cost Probability £1.8 million up front with a further consideration to be taken after the performance of Playyoo in 2013. Playyoo’s mobile games have been approved by the AAMS and are available across Apple iOS and Android devices.

Charles Cohen, chief executive of Probability, added: “Buying Playyoo fast-tracks us into this market with a proven technology which already meets the stringent requirements of the Italian regulatory system, a great team of people and established customer relationships with major operators who we are very excited to have the opportunity to work with. I am also pleased to be able to welcome Rocco Pellegrinelli, the founding investor in Playyoo, to our Board. Rocco will help to ensure we deliver maximum value from the acquisition and his insights into the Italian and other European markets will be extremely helpful.


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