888 on ASA naughty step; Gala Coral joins them; Probability post record revenues and a surprise

TAGs: 888 Holdings, Advertising Standards Authority, Gala Coral, probability

888 on ASA naughty step; Gala Coral joins them; Probability post record revenues and a surprise888 Holdings are the latest firm to have an advert banned by the Advertising Standards Authority (ASA). A customer complained after gambling with a £10 free bet, winning £10.70 and not being able to withdraw the money. This was due to the £30 minimum withdrawal amount specified by 888 not being reached – something they failed to draw attention to in the advert. It meant the complaint being upheld after it breached the CAP Code rules 3.1 and 3.3 relating to misleading advertising and 3.9 alluding to qualification. The ASA wasn’t done there though.

Gala Coral also felt the wrath of the baddest boys in the advert banning game. The e-mail ad enticed people to play on Gala Bingo with a free bonus of up to £10 to play on your favorite slot. The complainant spotted the ad could be misleading to certain people as at first glance it looks like you could stake £10 and get the same free. The ASA decided that, although this is clear in the ad, it could still be construed as misleading and breaks CAP code’s 3.1 and 3.3 on misleading advertising and 8.17.1 on significant conditions for promotions.

Mobile gaming industry specialists Probability have recorded “record revenues” in the first three months of the current financial year. Net Gaming Revenue increased 44 percent to £2.26 million with deposits also up by the same percentage. The group saw a “strong demand” for mobile specific gaming content from their customers. They were surprised and happy in equal measure after their ap was allowed into the app store for the first time with Charles Cohen, CEO, adding: “Getting into the App Store was a nice surprise after many, many, months in review by Apple.”


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