BUSINESS

Sportradar secure investment; Worldlink Group ink Newcastle; Probability and GeoComply reach agreement

TAGs: geocomply, Newcastle United, probability, sportradar, worldlink

news in briefSportradar has secured a raft of new investment after persuading EQT Expansion Capital to pump some money into the live data, odds and fraud detection specialists. EQT paid €44 million into the firm and it means that Sportsradar will be able to embark on a new program of expansion that would otherwise have been impossible. Werner Klattan joins the Sportradar board as a result of the deal with Sportradar CEO and founder Carsten Koerl remaining as majority shareholder. Commenting on the deal, Koerl said: “Combining with EQT Expansion Capital, with its great experience of backing successful companies, and EQT’s network of industry contacts means we are confident of continuing Sportradar’s success story in the future. With our new investor, our financial firepower has improved significantly. The transaction supports our aggressive future growth strategy and will provide access to exciting new business opportunities.”

Worldlink Group has signed a deal to become Newcastle United’s betting and gaming partner. The three-year-deal begins on August 6 and sees Worldlink provide desktop and mobile applications in conjunction with their partner BetButler. Under the terms of the deal Newcastle fans will benefit from the best odds across over 60 bookies. Newcastle United Managing Director Derek Llambias commented: “I am delighted to welcome Worldlink as one of our key partners. Newcastle strive to work with blue chip companies across all commercial sectors and we see Worldlink as a key long term partner to bring enhanced betting services to our fans.” It’s Worldlink’s second deal in as many weeks after they signed with the Toon Army’s bitter rivals Sunderland.

Probability have signed a deal with geo-fencing firm GeoComply. It will mean that Probability customers, on both Android and Apple iOS, will be covered by the secure geo-location services. Charles Cohen, CEO of Probability commented, “As a company that puts compliance at the heart of what we do, we are very happy to be working with GeoComply as they understand not only the regulatory and social responsibility standards we adhere to, but also the absolute priority of giving the player a seamless customer experience and where all the “hard yards” required for the geolocation are done in the background.”

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