Novomatic’s online gambling content arm, Greentube, is on a mission to become the premiere supplier across Latin America. It’s well on its way, already having established a presence across the region, but just further entrenched itself in the area. A deal with U.S.-based Rush Street Interactive (RSI) will give it a larger footprint in Colombia, as well as the rest of the LATAM region.
According to a company press release, Greentube is connecting with RSI to offer the latter a selection of its online content in Colombia. Among these are casino titles, such as Lucky Lady’s Charm and Sizzling Hot, as well as Royal Crown Blackjack, Royal Crown Roulette and Apollo God of the Sun.
Greentube’s head of sales, Daniel Lechner, says of the deal, “RushBet.co is a great name to add to our operator network and we are excited to provide their customers with our most popular titles. Our partnership with RushBet.co will enable us to grow further in Colombia.”
RSI is fully regulated in Colombia, the first U.S.-based company to achieve this feat. It launched its online platform in the country in May of last year and has continued to increase its in-country activity ever since. The addition of Greentube’s products is said to help further RSI’s position.
RSI Colombia GM Omar Calvo adds, “We like to keep our players happy with our fun casino offerings and that’s why we recently won Casino Operator of the Year at the American Gambling Awards 2019 event and Mobile Operator of the Year in North America at this year’s prestigious EGR Awards. Greentube’s large portfolio has proven to be a favorite with diverse audiences and we expect our players at RushBet.co are going to love these new additions of popular land-based casino games.”
Greentube was able to first step into Colombia earlier this year when it signed an agreement with a local online operator, Wplay.co. It was the beginning of Greentube’s foray into LATAM, but has been intended as a springboard for the company to branch out across all of the region. Wplay was the first online operator to be licensed by Colombia’s gaming regulator after the country updated its gambling laws last year.