Atlantic City casinos enjoy March, Ocean Casino Resort rebrands


atlantic-city-ocean-casino-resort-rebrandAtlantic City casinos reported a double-digit gaming revenue gain in March, but all but two of the seven veteran casinos reported year-on-year revenue declines.

The New Jersey Division of Gaming Enforcement says total brick-and-mortar gaming win (i.e. slot machines and table games) came in around $223.2m in the month of March, a 15.7% improvement over March 2018, which was negatively impacted by multiple winter storms. The result was also a damn sight better than February 2019’s $196.7m.

AC’s slots spun wildly in March, generating over $162.6m, up 18.5% year-on-year. The gaming tables also had a decent month, rising 8.7% to $60.5m. Combined with the record $39.1m generated by the state’s online gambling licensees and the $11.4m in sports betting revenue generated by AC casinos and the month’s total gaming revenue rose 25.3% to $273.7m.

Getting back to the purely slots & table stats, while the overall number was positive, only Caesars ($22.8m, +4.3%) and Resorts Casino Hotel ($14.9m, +0.6%) posted year-on-year gains. The other five casinos in operation in March 2018 were all negative, with Harrah’s suffering the biggest percentage decline, falling 16.5% to $26.4m.

The overall gain came as a result of contributions from the market’s new entrants, with the Hard Rock AC reporting a respectable $24.6m, while the Ocean Resort Casino came in slightly below $15.2m, a modest gain from February’s $13.8m.

The Ocean Resort Casino family got some bad news earlier this week after its former owner, Colorado developer Bruce Deifik, was killed in a car crash. In January, Deifik reached a deal to sell the financially struggling property to the Luxor Capital Group.

The new owners announced this week that the property shall henceforth be known as Ocean Casino Resort, a modest switch that reflects a “shift in focus,” i.e. “we are a casino first.” While the property’s previous two owners viewed the venue as a resort, the new owners claim it’s actually “a great casino property with beautiful resort amenities.”

It remains to be seen how long this new name – and the down-market focus – will last. The perpetually troubled property launched in 2012 as Revel, spent a millisecond of its dormant second bankruptcy period under the moniker Ten, then reopened to the public last June as Ocean Resort Casino. It’s anyone’s guess as to whether this new identity will prove any less cursed than the others.