The UK division of Malaysian gaming colossus Genting has tapped a senior Betsson exec as the new sheriff of its digital gambling operations.
Last week, Genting announced that it had appointed Jeremy Taylor (not pictured) as its new interactive managing director. Taylor, who formerly served as group marketing director for Nordic online gambling operator Betsson AB, will head up Genting’s new Malta office, to which digital staff (including affiliates) are currently being migrated.
Genting’s interactive brands include GentingBet and GentingCasino, the latter site featuring livestreamed gaming action from tables at Genting’s Resorts World casinos in Birmingham and Manchester. Another live feed from the Palm Beach Casino in Mayfair is due to commence broadcasting this month.
Genting Casinos’ group managing director Mark Sergeant called his company “retail casino experts” but Taylor was “the ideal man for the job” of further developing its digital presence. Sergeant said Genting had “seen the incremental value generated through our online casino and sportsbook brands and are now ready to push forward into the next phase of our evolutionary growth.”
Taylor said he was looking forward to “consolidating the interactive team in Malta” on behalf of this “huge global entertainment business.” Taylor plans to build Genting’s online muscle in the UK and European regulated markets “through a combination of product optimization, improved mobile user experience, the best game content and aggressive integrated marketing campaigns.” Taylor didn’t specify which Euro market might be first in his sights, telling iGaming Business that each opportunity would be judged “on a case-by-case business.”
Taylor joined Betsson in 2014 as managing director of the company’s Betsafe brand, transitioning two years later to global brand director and then group marketing director. Prior to Betsson, Taylor served in executive positions at both telecom giant O2 and defunct sports broadcaster Setanta.