BUSINESS

Colombia’s online gambling licensee roster growing larger

TAGs: colbet, Coljuegos, colombia, luckia

colombia-luckia-online-sports-bettingColombia’s gambling regulator has issued its fourth online gambling license to local operator Colbet.

On Friday, the Coljuegos regulatory body announced that it had awarded an online sports betting license to Botoga-based gambling operator Colbet, which will operate its online sportsbook from the Colbet.co domain.

Colbet announced this summer that it had teamed up with Malta-based sports betting technology provider Sirplay to power its new Colombian betting site. To date, Coljuegos has authorized the launch of three other online licensees, including Aquila Global Group’s Wplay.co, Corredor Empressarial’s Betplay.com.co and the Zamba.co joint venture of Vicca Group and GAMING1.

Coljuegos says the five-year license granted to Colbet will be worth a total of COP 10.9b (US $3.7m) to the Colombian government over the length of the contract. Coljuegos contributes a significant portion of its revenues to Colombia’s health care services, and the new regulated online market is expected to give those contributions a hefty boost in the coming years.

Coljuegos president Juan B. Pérez Hidalgo has previously stated that several other operators would imminently receive their own online licenses, including Codere and most likely Sportium.

Spanish operator Luckia, that country’s third-largest gaming business, will likely announce its own Colombian diploma in short order. The company recently inked a collaboration agreement with Colombia’s National Corporation of Entrepreneurs of Luck and Chance Games (Cornazar) to expand its retail sports betting operations in Colombia.

The new Luckia.co website (which already displays a Coluegos-approved logo) is currently running a promotion that seeks to register new Colombian customers by offering them the opportunity to win prizes via a weekly drawing, with the grand prize of a trip for two to watch the Real Madrid v. Barcelona derby on December 20.

Late last year, Luckia announced it had enlisted sports betting technology supplier SBTech as its new platform provider, replacing Kambi Sports Solutions.

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