Spanish gaming operator Luckia has dropped Swedish supplier Kambi Group as its platform provider in what it described as a strategic move to rapidly grow market share not only in Spain but also internationally.
MarketWatch reported that Luckia, one of the successful online and retail sports betting operators in Spain, has tapped sports platform provider SBTech as a replacement of Kambi Group. With improved price differentiation, Luckia will enjoy greater operational flexibility and put a personal stamp on their sportsbook offering.
“We are delighted to confirm that Luckia is now powered by SBTech’s world-beating sportsbook. We decided to improve our core infrastructure to offer a wider range of opportunities to our players, and I can safely say that SBTech’s global reputation for sports expertise and technical excellence is well deserved,” Marcelo Ruiz, Online Managing Director of Luckia, said in a statement. “As our operations expand, we’re confident that the time is right to raise our profile further, with significant football sponsorship agreements that will enable us to increase our margins and beat the competition.”
The omnichannel strategy of Luckia has been instrumental for the company to gain significant market share in Spain. They have been able to invest heavily in building greater brand awareness, signing major sponsorship deals with La Liga clubs Celta Vigo and Deportivo La Coruna.
On the part of SBTech, analysts say that the sports platform provider will allow the Spanish gaming operator to leverage their local knowledge and offer unique odds, manage their own risk, apply their own payouts, set betting limits, customize sports content, personalize marketing and promotions, and manage sportsbook liability in real time.
“Our new partnership with Luckia further cements our status as the technology partner of choice for operators in regulated markets. We are very pleased that this exciting and ambitious operator has chosen to deploy our complete tier-1 solution, providing them with a truly world-class sportsbook and the cutting- edge customized systems to drive them to the next level,” Richard Carter, CEO of SBTech, said.