BUSINESS

Gillette sponsors LOL team; PvPRO ink Sportradar deal

TAGs: eSports, Gillette, League of Legends, PvPRO Gaming, sportradar

Two epsorts partnerships to catch up on including the king of the razor, Gillette, sponsoring a League of Legends side, and Counter-Strike” Global Offensive platform PvPRO partnering with one of the world’s leading sports data analysts.

There was a time when comparing esports with traditional sports was like comparing checkers with chess.

No more.

In recent weeks, I have written about mainstream esports sponsorship deals with car giants Audi, Mercedes Benz, and BMW, and this week, another giant in the world of big brands splurged some cash in the world of esports.

Gillette, recognised by Forbes as the 29th most powerful brand in the world, has begun sponsoring the North American League of Legends (LOL) side, Team SoloMid, joining powerhouses such as the NFL’s New England Patriots, and La Liga’s FC Barcelona.

Gillette sponsors LOL team; PvPRO ink Sportradar dealIt’s not the first time the men’s grooming company has chosen esports as their marketing focus. In February, they sponsored the Intel Extreme Masters World Championships in Katowice, and in May began sponsoring China’s LOL side EDward Gaming. LOL star Enrique “xPeke” Cedeño is also an esports ambassador for Gillette.

And according to The Esports Observer, Gillette’s ties within the world of electronic sports could deepen further after they highlighted the connection between the New England Patriot’s owner, Robert Kraft, and his ownership of an Overwatch League slot.

I am sure, for Kraft, having Gillette sponsor his Overwatch side is the best a man can get.

Sorry, I couldn’t resist.

PvPRO Link Arms With Sportradar Ahead of ESG 

PvPRO, the comprehensive platform for Counter-Strike: Global Offensive (CSGO) players, has jumped into bed with the sports data analysts Sportradar, ahead of their upcoming Electronic Sports Global Tour (ESG).

PvPRO CEO, Stamos Venios, had chosen Sportradar‘s betting solution because of their vast depth when it came to esports data, and their moral stance when it comes to esports data integrity. Sportradar is one of the initial founding members of the eSports Integrity Coalition (ESIC).

Sportsradar, who provide data to the likes of FIFA, NBA, NFL, NHL, and Nascar, will receive streaming rights for the global betting market centered on the forthcoming ESG Tour.

For their part in the deal, PvPRO has committed to doing all they can to ensure they monitor suspicious betting activity throughout the tour and bring any discrepancies to the immediate attention of Sportradar and ESIC.

The first leg of the ESG Tour takes place in Mykonos, Greece 7-10 Sep, where eight of the best CSGO teams in the business will fight it out for €200,000 in prize money, with half of that reserved for the winning team.

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