Sportradar US has secured a multi-year partnership with the National Football League, paving the way for the sports data and content provider to become the exclusive distributor of NFL statistics to digital outlets. The deal is set to begin in the 2015 NFL season.
Sportradar’s responsibilities will include supplying official real-time scores, player statistics and play-by-play data. Likewise, Sportradar will also distribute the NFL’s new Next Gen Stats tracking system. The advanced, real-time analytical data provided by Next Gen Stats includes measurements like speed, acceleration and distance travelled for all players.
“Next Gen Stats is an exciting initiative that adds tremendous breadth and depth to our sport, NFL Vice President of Media Strategy and Business Development Vishal Shah said in a statement. “ The ability to partner with Sportradar US, with its focus on technology and high quality data distribution, enables the NFL to bring these great experiences to the rapidly growing sports data market and our fans.”
The deal with the NFL also gives Sportradar US a tremendous platform to showcase its capabilities since the football league is widely considered as the most popular sports league in the US. “This deal is an important milestone for our company and in particular underlines our commitment to securing a leading position in the US sports data market,” Sportradar US president Ulrich Harmuth said. “We are thrilled to partner with the NFL in developing a completely new data category that will boost the fan experience as well as improve how the NFL and its partners interact with their fans.”
Meanwhile, French gaming operator Betclic Everest Group has signed, sealed, and delivered a new sponsorship of its own after announcing that it has become the official betting partner of the Ligue Nationale de Basket (LNB), the governing body that oversees professional club basketball in France.
Part of the agreement between the two sides includes giving Betclic access to LNB’s website through digital advertising, as well as increase its exposure in a variety of platforms, ranging from mobile channels, stadium advertising, and public relations and marketing initiatives. Look for Betclic advertisements to be prominently displayed during a handful of LNB games, including PRO A and B, the PRO Playoffs and Finals 2015.
Finally, Betclic also received naming rights to LNB’s digital sports fantasy league, which will henceforth be known as the “LNB Betclic Fantasy League”.