Sports data provider Sportradar has notched a new partnership in its growing list of clients and extended an existing one with a budding football league.
First comes the extension. After first signing a deal with Sportradar to become its official data partner, Major League Soccer has re-upped its existing contract for another two seasons, beginning in 2015. The extension allows the MLS to continue benefiting from Sportradar’s acclaimed Fraud Detection System and its capacity to monitor global betting markets on all of
its football matches this year and in 2016.
“At MLS, we are dedicated to delivering the best sports entertainment to millions of fans worldwide that follow our league,” MLS Vice President, Operations and Security Ray Whitworth said. “In line with that, we cannot compromise when it comes to preserving the integrity of soccer in the US.
The growing popularity of football in the US, or soccer as they call it, has likewise made MLS a popular bet for a lot of football bettors. That’s a big reason why the league decided to extend its monitoring partnership with Sportradar.
“MLS has never been more popular. It is unsurprising that more and more fans are being drawn to US soccer,“ Sportradar Managing Director, Strategy and Integrity Andreas Krannich added. “There is always a danger of match fixing when liquidity increases on the global betting market and there is only one way to effectively deal with that danger – that is to get ahead of it. And that is exactly what MLS has done.”
While the MLS has already reaped the benefits from its partnership with Sportradar, the German Handball League is looking to experience the same level of security for the first time after announcing that Sportradar has become the league’s official data partner from the 2015/16 season until the end of the 2022/23 season. As part of this deal, Sportradar will be granted the right to exclusively collect, archive and distribute “Official HBL Data” to both the media and betting industry as well as to the HBL itself and its teams.
“Handball is one of the most popular sports in Germany and I am very excited about the collaboration between Sportradar and the HBL for the coming years,” Sportradar Managing Director, Sports Data & Licensing Johannes Ranke said in a statement. “It will be a great opportunity to develop cutting-edge data products and services and help to increase the awareness of the HBL and handball around Europe and the world.”