On Tuesday, GAN (formerly known as GameAccount Network) announced that it had partnered with “a commercial casino operator in America” to launch a version of GAN’s online free-play Simulated Gaming product.
GAN CEO Dermot Smurfit celebrated his company’s “thirteenth client win and our fourth major casino operator client.” It’s the company’s fifth signing this year, but like its three most recent casino operator deals, GAN says it will only identify its latest signing “following the receipt of suitable commercial and/or regulatory consents.”
The only hint as to the identity of GAN’s new client was that it was “a major multi-property casino operator in the United States.” Whoever it is, their Simulated Gaming product is expected to launch in “late 2016” and will be integrated into the client’s property rewards program.
Smurfit said part of his company’s success in attracting casino partners was that GAN “does not compete against its clients online, unlike certain major casino equipment manufacturers, which own and operate their own B2C social casinos.” Smurfit wasn’t naming names, but we will (here’s looking at you, International Game Technology’s DoubleDown Casino).
Despite its successes, GAN has struggled to turn a profit, a phenomenon the company blamed on the glacial pace of real-money online gambling regulation in the US. But it has taken courage from Pennsylvania’s recent regulatory push, and the company raised £450k last month by placing 1.5m new shares, money it will use to take advantage of future US market expansion opportunities.