BUSINESS

Playtech bolsters casual games offering with acquisition of developers Funtactix

TAGs: funtactix, Playtech, social gaming

playtech-funtactix-acquisitionOnline gambling technology provider Playtech has boosted its casual games offering by acquiring social and mobile game studio Funtactix.

On Tuesday, Playtech announced it had completed its acquisition of Funtactix, which has carved out a niche developing social and mobile games based on Hollywood film properties. Terms of the deal weren’t disclosed.

In addition to releasing its own in-house game titles, Funtactix has content deals with a number of entertainment conglomerates, including Paramount and Lions Gate Entertainment. In 2015, Funtactix launched FTX Games, a publishing division aimed at marrying intellectual property holders with third-party game developers.

Funtactix, which is headquartered in New York and has offices in Los Angeles, Jerusalem and Tel Aviv, has developed games based on the Power Rangers franchise and films including The Hunger Games, Mission: Impossible, Hot Tub Time Machine, Rocky and the FX television series The League.

The deal expands on Playtech’s efforts to expand its casual games market share, following the creation of the Plamee development studio in 2014 and the 2015 acquisition of Yoyo Games, the Scottish company behind the Game Maker: Studio integrated development environment.

Playtech COO Shimon Akad said his company had a “clear strategy” for its casual games division and the Funtactix acquisition would enable Playtech to offer “a complete suite of content and software to players, designers and third parties including some of the largest studios and brands in the world.”

The acquisition is the second in as many weeks for Playtech, which just announced a €50m deal to acquire Swedish real-money slots developer Quickspin.

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