Penn National Gaming‘s new Plainridge Park Casino in Massachusetts will launch Scientific Games Corporation’s comprehensive systems and games solutions, driving for casino revenue and operating efficiencies.
Scientific Games has hit numerous significant milestones with the Penn National Gaming agreement. SG’s Bally, WMS, and Shuffle Master-branded games will account for 44% floor share of new gaming devices.
Under the agreement, SG will also be an exclusive partner for Plainridge’s casino-management, player-tracking and rewards systems.
“We are honored and excited to expand our long-standing and thriving partnership with Penn National by providing Plainridge Park Casino such a broad portfolio of our products representing our popular Bally, WMS, and Shuffle Master product brands across systems and games,” said SG CEO Gavin Isaacs.
Plainridge Park will be the first casino in the country to implement a Bally’s play-management system for responsible gaming— a voluntary option for customers required by the Massachusetts Gaming Commission.
“Since our merger with Bally Technologies late last year, we have been able to leverage the breadth and diversity of our combined product library to extend value and drive better business outcomes for our customers as a single provider partner – creating trailblazing and entertaining experiences for players and helping operators optimize their investments.”
Plainridge Park is scheduled to open in June 2015.
Scientific Games signs contact with Holland’s De Lotto
SG has also extended its contract with Dutch national lottery De Lotto for an additional four years.
Under the deal starting April 1, SG will continue to provide De Lotto with instant games and a Cooperative Services Program (CSP) that includes instant game design, planning and production.
SG will also provide call centre ordering services for De Lotto retailers, instant product training workshops and strategic marketing support as well as provision of consulting services for De Lotto’s marketing and sales departments.
“We’ve had a trusted partnership with Scientific Games for many years,” said De Lotto CEO Peter Kuipers. “Our teams have worked with their instant product specialists to create a successful portfolio of instant games enjoyed by players throughout the Netherlands.
“We have increased the range of services Scientific Games will provide through this contract extension, particularly in the area of marketing and retail distribution, and we look forward to four more successful years together,” Kuipers added.
“The level of collaboration we have had with De Lotto to manage their instant product has been outstanding. Our Cooperative Services Program drives great results in the Netherlands and in 18 other lottery jurisdictions around the world including Italy, Germany, Ukraine and Dominican Republic,” said SG senior vice-president, instant products John Schulz.