Gaming and lottery technology supplier Scientific Games Corp. and casino operator Penn National Gaming, Inc. signed an agreement whereby Scientific Games will deploy its SG Universe product suite at four Penn National properties.
The agreement marks Penn National’s entry into social gaming, expanding player access to Scientific Games’ Play4Fun social casino platform and its Mobile Concierge next-generation marketing capabilities.
The Mobile Concierge and Play4Fun Network products will launch at Hollywood Casino at Charles Town Races in the coming months, with the three additional properties expected to come online shortly thereafter.
“The launch of social gaming is an important strategic initiative for Penn National that we expect will enhance loyalty and retention of our customers, drive casino visitation and build engagement with our brands both on and off premises,” said Senior VP Chris Sheffield. “In our review of the available solutions, Scientific Games’ Play4Fun had distinct advantages that enable us to offer their slot content that our players enjoy on our casino floors in a mobile social casino experience.”
Jordan Levin, President of Interactive at Scientific Games, said, “We have a deep and long-term relationship with Penn National Gaming which we are pleased to expand into the online space. Penn National’s adoption of our SG Universe product suite squarely addresses their strategic priority to create deeper relationships with their customers no matter where they are. This agreement, with one of the world’s most successful land-based casino operators, is an exciting testament to the value the SG Universe creates for casinos to extend their brand online and through player smartphones and tablets. We’re confident that the SG Universe will provide Penn players an exciting new way to enjoy casino content.”
Scientific Games extends Arizona Lottery contract
Scientific Games has extended its long-term contract with the Arizona Lottery until January 2016 to continue providing instant games and services in addition to the design, programming and production of lottery games.
Scientific Games will also provide 2nd Chance drawing administration, website marketing and support, and merchandise prizes and fulfillment.
The partnership began in 1981.