Seeing as the Grand Ho Tram Strip, Vietnam’s first world-class resort and casino, has dreams of becoming a player in the regional casino scene, it’s important that it attach itself to an advertising agency that knows what it’s doing.
Fortunately, they found a really good one in JWT Vietnam. With the New York-headquartered advertising agency in the fold, the Grand Ho Tram Strip will have one of the best ad agencies in the world to work on its print, TV, and digital campaigns. The core target for these campaigns will predominantly be the Asian markets, including mainland China, Hong Kong, Taiwan, South Korea, Japan, Russia, and the Philippines.
The onus is now on JWT to live up to its reputation as an award-winning advertising agency. To no one’s surprise, it’s a challenge that the company is fully embracing. “It’s a huge mandate and we are delighted to have won this pitch,” Saby Mishra, CEO of JWT Vietnam said.
“The Grand is a not just a world class casino resort but a huge step forward for Vietnam’s tourism, and JWT is proud to be associated with a project of this scale and scope.”
The Grand Ho Tram Strip, owned by Asian Coast Development (Canada) Ltd., has the distinction of being the only resort and casino in Southeast Asia that’s situated next to the beach. That’s an enticing package to attach yourself to, especially for those who enjoy their time under the sun as much as they do at the gambling tables.
Look for JWT to take advantage of that hook and sell the business out of it. After all, it didn’t earn its card as one of the best ad agencies in the world for nothing.