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Leicester Square’s Empire Raises the Stakes with Social Casino Experiment

TAGs: Caesars Entertainment, crowdsourcing, Empire Casino, Leicester Square, Peter Turpin, Press Releases, social casino, The Casino

London, UK: 6th August 2013The Casino at The Empire will, this Thursday, be performing the world’s first ever social casino experiment. Team members inside the casino have undergone weeks of training and preparation and now a competition winner has been chosen as a participant to test an experiment in crowdsourcing the decisions of one gambler.

Leicester Square’s Empire Raises the Stakes with Social Casino ExperimentUsing the powers of social media, the social casino experiment will give David; the lucky winner, a chance to utilise the power of the social sphere to help guide his betting choices, sharing his every decision on the @EmpireCasino official twitter feed.

With £1,000 worth of chips to play with and a potential £300 tab for the Carlsberg VIP Room or Icon Bar, David will be able to play a number of games throughout the day including Blackjack, American Roulette and Three Card Poker.

Peter Turpin, Venue Director for The Casino at The Empire said: “Shaping and changing the way in which casino gaming is performed has always been in the forefront of our vision for Caesars Entertainment. We’re excited to take this project forward and give one individual a chance to test it out. Thursday will be a truly exciting day for the whole gaming industry.”

The competition, which has been open for two weeks, enticed entries from around the globe, inviting users to submit themselves as the winner. The Social Casino Experiment will go live from 3:00pm on Thursday 8th August 2013 and anyone on twitter will be able to tweet using the #SocialCasino hashtag, delivering their opinions on how David should play. Any winnings David will be allowed to take home and he is not liable for any losses.

A full commentary on the day will be provided by The Casino at The Empire on the casino Facebook page as well as the twitter account @EmpireCasino. Press and bloggers are invited to The Casino at The Empire from 2:30pm to watch the gaming unfold, interview the winner and learn more about the experiment.

About London Clubs International

London Clubs International is a market leader in the UK casino industry, having owned and operated casinos for over 40 years. LCI is owned by Caesars Entertainment and is a Caesars Entertainment property. LCI currently owns 9 casino properties across the UK and also operates two casinos in Cairo, Egypt and one in Johannesburg, South Africa. LCI offers casinos for all tastes and every level of play. LCI casinos in the UK include The Casino at The Empire (London), The Playboy Club (London), The Rendezvous (Brighton and Southend), The Sportsman (London), Golden Nugget (London), Manchester235 and Alea (Nottingham and Glasgow).

Media contacts

Anton Perreau                                                                                  Lucy Heather
Battenhall                                                                                               Lucy Heather Public Relations
t. 0207 887 2649                                                                                t. 07789 485 372
e. empire@battenhall.net                                                                    e. Lucy@lucyheather.com

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