BUSINESS

Convergence rules as Bally, IGT, SHFL and Spin Games make online moves

TAGs: bally technologies, Espacejeux.com, GameAccount network, IGT, international game technology, isoftbet, Loto Quebec, Probability PLC, shfl entertainment, spin games

shfl-igt-bally-gameaccount-isoftbet-spin-probabilityConvergence is the word of the day as land-based gaming device makers continue to expand their horizons into the online realm. Case(s) in point…

Bally Technologies has inked a content deal with online casino software provider iSoftbet. The agreement will see Bally provide video slots and HTML5 mobile game titles to online gamblers in regulated European markets. The deal burnishes iSoftbet’s already impressive 400-strong game portfolio and follows similar content deals Bally has inked with Mr Green and IPS Limited, leaving only nine more deals to make good on Bally CEO Ramesh Srinivasan’s goal of an even dozen such pacts in 2013.

Gaming device maker International Game Technology (IGT) has expanded its deal with Canadian provincial lottery corporation Loto Quebec. Customers of Loto Quebec’s real-money online gambling site EspaceJeux.com can now enjoy the full range of IGT’s online and mobile games library in both English and French. Loto Quebec will utilize the IGT remote gaming server located in Kamloops, British Columbia.

Reno, Nevada-based gaming content supplier Spin Games LLC has inked a deal with UK-based mobile gaming specialists Probability PLC. Spin will provide Probability with interactive gaming concepts and designs from its video poker and slots library, from which Probability will generate HTML5 versions for its mobile platform in regulated European markets. Probability’s Charles Cohen said the deal would initially focus on video poker formats while Spin CEO Kent Young said the deal provided both companies with “significant long-term opportunity.”

Finally, the content deal gaming device maker SHFL Entertainment inked with the GameAccount Network in February has now gone live. SHFL’s proprietary table games such as Three Card Poker, Ultimate Texas Hold’em and Fortune Pai Gow Poker are now available to GameAccount platform users in the UK, Italy and Spain, the likes of which include Lottomatica, SNAI, Paddy Power, William Hill and GameAccount’s own B2C site, Money Gaming. GameAccount CEO Dermot Smurfit said there was a “strong demand among our online operators and their end user players for the authentic SHFL proprietary tables games experience.”

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