BUSINESS

TotelFootball goes Asian; SHFL games on GameAccount Network; Social Gaming Association welcomes members; Microgaming gets in the bunnies

TAGs: alderney gambling, betradar, enteraction, GameAccount network, GTech, locaid, Microgaming, playboy, shfl entertainment, social gaming association, totelfootball

news-in-brief-febFantasy sports betting firm TotelFootball have signed a deal with AsianLogic to bring their fledgling product to Asian shores. The two will work together closely to fully tailor the offering to the Asian market and to “establish strategic partnerships” to help spark growth of the service in this lucrative region. Keith McDonnell, business development director, added: “In AsianLogic we have the ideal partner to make the product work for both consumers and operators alike in the region. Success in developing the Asian business will see the pools grow enormously.”

US gaming firm SHFL Entertainment will provide all of its online games to UK developer GameAccount Network. The deal will mean SHFL’s popular table games being integrated onto GAN’s platform and it sees the likes of Three Card Poker and Ultimate Texas Hold’em becoming available to European customers.

Enteraction and Alderney Gambling have become the newest members of the Social Gaming Association. Enteraction joins as an Accredited Member with Alderney Gambling, the business development arm of the Government of Alderney, joining up as a Governmental Member and Stuart Tilly, the director of the SGA, added: “Enteraction is leading the way in the development and supply of socially responsible gaming platforms and is a true advocate of the levels of probity, honesty and integrity that we are trying to promote as the standard for the social gaming industry. I’m also very encouraged by Alderney Gambling’s desire to learn more about the industry. We feel it’s imperative that regulators, legislators and other policy makers take an informed and educated view when deciding upon what position to take on the industry and I’m pleased Alderney Gambling are taking such a proactive role in furthering this aim.”

Online casino firm Microgaming has brought a smile to the face of male slots players the world over with the launching a Playboy-branded live dealer suite. Those visiting the company’s live dealer casino will be treated to dealers dressed in Playboy bunny outfits and it’s already live with a number of Microgaming’s luckiest customers. One of those is Asian-facing 188BET, and Nigel Singer, their managing director, added: “It’s very exciting to be one of the first operators to go live with Microgaming’s Playboy Live Dealer. Live Dealer forms an integral part of our product portfolio and this provides an opportunity to drive new and existing players to a studio that is like no other.” Microgaming will show off the new product at ICE Totally Gaming and the promise of Playboy bunnies, alongside the bar, pretty much guarantees every red-blooded male will spend a lot of time at the stand.

Data provider Betradar is launching an in-house certification program for independent software providers. The new program, of which Spielo G2 are one of the first customers, is in response to the “increasing product complexity” in the betting industry and its hoped that the deal will be the start of a number of different, lucrative partnerships for Betradar with independent partners.

Lottery firm GTECH has selected California’s location-based company Locaid to supply various location services. Mobile, IP and other location services are included within the deal and the geo-fencing and location authentication will support GTECH’s smartphone-based lottery systems and applications. Locaid confirmed that they were the only company that met “GTECH’s demanding requirements for both secure mobile and IP location” technology.

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