Media Corp confirms GMG bid; Betclic Juventus deal over; Betfair launches app cloud

mediacorp betclic betfairMedia Corporation is in “advanced discussions” to acquire Gaming Media Group. Newspaper reports over the weekend first broke the news and AIM-listed Media Corporation sent out two releases this morning confirming the talks and that their shares would be suspended from trading as of 10:15 am today. If the deal goes through it will be classed as a “reverse takeover” and mean that it’ll be subject to approval from shareholders in the firm. Media Corp reported just last week they were in talks over acquisitions and this deal is thought to be worth around £15 million. A reverse takeover means that once the deal has gone through, GMG will take control of the enlarged group and Media Corp’s Purple Lounge site will be integrated into GMG’s selection. It’s also likely any online site based upon the Hippodrome Casino will also be incorporated into the mix. GMG has yet to comment on the deal.

Betclic will no longer sponsor Italian football side Juventus after the club signed an agreement with car manufacturer Fiat. It brings down the curtain on a deal that was signed back in 2010 by Betclic Everest and comes in the wake of them severing similar ties with Marseille and 28 teams in the Portuguese league. Fiat’s deal will see the Jeep brand carried on the famous black and white shirts and lasts until 30 June 2015.

Betfair has launched an “app cloud” to make it easier for software developers to build personalized betting sites. Manchester United has become the first partner to take advantage of the new offering and it means a widget should be available soon. It comes a month after Betfair Everywhere went live and Betfair’s App Cloud director Carel Vosloo said: “Our App Cloud will further enhance the dynamism and productivity of Betfair’s developer community and in turn make more Betfair products accessible to more customers.”