BUSINESS

Rank Interactive awards media contract; Betsson set up subsidiary; Media Corp looking at acquisitions

TAGs: media corp, Rank Interactive

rank betsson mediacorpRank Interactive has chosen a new firm to handle its £7 million media account. Aegis-owned Carat won the pitch and, according to CampaignLive, was up against agencies including PHD and Initiative. Rank is also in the process of appointing an ad agency and PR agency after deciding to open up to outside agencies. Rank Group itself is no stranger to media partnerships with a lucrative deal with FremantleMedia providing them with Britain’s Got Talent and The X Factor content.

Betsson has incorporated a new Maltese subsidiary with a Curacao licence to focus on the firm’s non-core markets. Anglers Gaming will center on 30 markets in South America, Africa and Europe and be based on client bases and technological platforms from Betsson. The release states that Michael Bennett has been installed as CEO and he brings an extensive knowledge of the gaming industry after time spent at Paddy Power, RedBet and GTECH G2. Betsson explained: “The revenues for Betsson in these markets comprise less than 0.1% of Betsson’s total revenues, whilst the number of registered clients comprises approximately 5% of Betsson’s total number of registered clients.”

Media Corp has delayed the launch of its online joint venture with Hippodrome Casino. It has been deferred as the casino itself has yet to open and it’s expected the site will open early summer or when the casino actually opens. In addition,  the trading update states they’re “considering a couple of acquisitions” both of which are in the “gaming sector”. CEO Sarah Vincent added: “The sale of onthebox.com and forexspace.com further reduces the loss making assets in our online publishing business whilst boosting our cash position. Eyeconomy continues to trade well and we look forward to provide a full update on it together with Purple Lounge in the publication of our interim results which we hope to be by early June. The board is working hard on the organic growth of the Group’s various divisions and has made good progress towards realising a synergistic acquisition and looks forward to provide further updates as and when appropriate.”

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