Intralot Italia has enlarged its online gaming portfolio with the introduction of the first live online Bingo in Italy. Intralot’s Live Bingo, will include Live Presenters interacting with players in real time.
Combining live presenter interaction, extensive social gaming opportunities, and the future potential to fuse with real-life bingo, the product has the potential to create a fascinating hybrid of the online and offline bingo spaces.
Intralot Italia is essentially providing Italians with the closest thing to being in a bingo hall, except without the lethal amounts of second hand smoke and they are able to get this interactive experience without ever having to leave the comfort of their own homes. In Intralot’s two virtual bingo halls (“Holiday” and “Hollywood”), users will have the opportunity to win real money and have fun by participating in frequent daily draws animated by a Live Presenter at the Hollywood hall, who “calls” the numbers, and entertains the players in an interactive way.
Intralot’s website will feature online profiles of each presenter, and presenters will also encourage customers to link up to them on Facebook. Players will also be able to know when each presenter will be online.
In addition, Intralot has also thrown social media communications components into their live product. Intralot’s Live Bingo players will have the opportunity to chat and interact with their fellow players through the “Bingo chat rooms” and participate in interactive and fun “chat games” offered by the Live Presenter, which allow players to be awarded with real bonuses to play in the online Bingo games.
Enea Ruzzettu, CEO of Intralot Italy, stated: “The introduction of a Live Presenter in our Online Bingo game confirms the company’s strategy to continuously develop technological innovation and functionality. It also shows our commitment to create a community where gaming is not a solitary experience, but an occasion to socialize through entertainment. We are very keen to build on our current success in the Italian market by launching new products in the country’s interactive space in particular. Online bingo has only existed in Italy for a year, and yet its net worth has rocketed from zero back in December 2009 to an impressive €18 million turnover per month in December 2010. It is a high growth market and Intralot is willing to move Bingo into a new era by offering an innovative interface which will have large community appeal”.