BUSINESS

Bodog Nation launches to educate and celebrate brand values

TAGs: Bodog, Bodog Nation, ICE Totally Gaming

bodog-nation-educate-celebrateBodog, the world’s biggest online gambling brand, is celebrating the launch of a new website, BodogNation.com. Intended primarily as a talent-recruitment tool, Bodog Nation vividly illustrates and raucously celebrates the ‘work hard, play hard’ culture that permeates all Bodog brand licensees. The site’s debut is timed to coincide with the opening of the Bodog recruitment booth at the ICE Totally Gaming conference in London.

Bodog Nation doesn’t just tell you what working for Bodog is all about, it shows you. Packed tighter than double-D breasts into a double-A bra with vintage and current viral videos, photos and articles — all of which extol the values common to the Bodog brand — Bodog Nation is a shared resource all licensees can use in hiring as well as helping to instill these values in those who have already joined the team.

Prospective employees can use the site to educate themselves on pivotal moments in Bodog’s 16-year history as well as bring themselves up to speed on the brand’s latest campaigns and achievements. Bettors can discover precisely why Bodog’s brand licensees are considered some of the most trusted companies in the online gaming sector. And everyone will enjoy tracking the insane exploits of Bodog brand founder Calvin Ayre.

According to a Bodog spokesperson, “the battle ground for the near future in iGaming is for talent. We are aggressively recruiting right now and this portal offers a perfect illustration of what the Bodog brand is about.” The site is also an example of Bodog’s efforts to change how the industry conducts business, compelling other companies to follow suit or get left behind. So check out BodogNation.com, and if you’re in London this week, stop by the Bodog booth (#6160) at ICE Totally Gaming and slip your résumé into the hands of one of the pretty (and very discreet) girls eagerly anticipating your arrival.

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