Joining the likes of Snai, Gala Coral’s Eurobet and Sisal, Codere is now taking it’s plunge into online gambling via Playtech’s Italian bingo platform. Spanish multi-national gaming operator, Codere Interactiva, currently operates 13 major bingo halls in Italy and this deal marks the operator’s first venture into the online gaming market.
A Playtech spokesman said that the addition of Codere.it will complement its long-standing presence in Italian land-based bingo. The launch marked the first of a number of planned initiatives as Codere continues to develop its online gaming profile in regulated markets.
Playtech’s chief executive, Mor Weizer stated “We are delighted to welcome Codere as a licensee…They are a major gaming operator with a significant land based presence in Italy and we are very much looking forward to helping them develop their online presence in regulated markets”.
Without a doubt Playtech is welcoming Codere with open arms. With Codere doing the flamenco onto the Playtech bingo platform in the addition with the three other Italian bingo operators, Playtech is in position to leverage the 25% market share it already possesses.