They took their time but they finally got there. With 78 days before the Big Show, the first bookmaker to offer World Cup tickets as a betting incentive has made its move. So well done to Betsson. It’s a cracking idea, because everyone offers free bets or money, but there are some things money can’t buy. A cure for cancer is one. Sex with Megan Fox is two (as far as I know). And World Cup tickets is three. You’ll probably end up travelling all the way to South Africa to see Slovakia v Paraguay but, hey, I’m sure you can stalk Roque Santa Cruz’s Missus or, erm, Charlize Theron. Read more.